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Article by Editorial | 31st January 2019

Kent & Medway More Popular Than Ever For Staycations

The growing trend for staycations is seeing record numbers of visitors to Kent and Medway, according to the recent Kent Property Market Report 2018, produced by Caxtons Chartered Surveyors, Kent County Council and Locate in Kent.

The report states the most recent Cambridge Economic Impact Model analysis showed that in 2016 the county welcomed 60 million visitors helping tourism contribute £3.6 billion to the Kent and Medway economy and accounting for 72,000 jobs, or 11% of Kent’s total employment.

Serviced accommodation providers saw average occupancy of 76% in 2017, compared to 75% in 2016, while 890,000 leisure journeys were made on Southeastern’s HighSpeed services, with £311 million having been added to the visitor economy since the service began in 2010.

The report goes on to highlight a large number of developments across the region that it says show continued confidence in the importance of the tourism industry to Kent and which are creating more jobs. They include: the new Curious Brewery and the Designer Outlet extension in Ashford; the re-opening of Gravesend’s Borough Market; and the opening of tasting rooms and Westerham Brewery at Squerryes Estate in Westerham.

These are being supported by new accommodation including 12 new Travelodge hotels around the county; new Premier Inns due to open in Sevenoaks and Tunbridge Wells; and new luxury accommodation at Leeds Castle.

Ron Roser, Chairman of Caxtons, said: “What really comes through in the report is just how commercial property activity is being driven by the needs of micro and small businesses rather than large corporations. It’s also good to see more space being occupied by companies moving into the area.”

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