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Article by Sophie Astin | 29th June 2018

Call the Midwife

Britons planning or thinking about starting a family are being inspired by the nation’s favourite A-list celebrities and royalty when it comes to their birthing plans, according to new research.

A survey of 1,592 UK adults carried out by Private Midwives, the UK’s leading provider of private midwife services, revealed that Brits are more frequently investing in additional services and practices to help aid peace of mind and relaxation during pregnancy.

• 68% of respondents cited that they would look into private midwife services for support during their pregnancy journey.
• More than 1 in 10 (14%) said they intend to be accompanied by a private midwife during labour.

With a surge in recent high-profile pregnancies, including that of the Duchess of Cambridge, and Hollywood celebrities such as Amal Clooney and Beyonce, it seems the influence is rubbing off on those who are keen to enjoy the benefits of the additional services available and ensure their pregnancy goes as smoothly as possible.

In addition, 34% of parents-to-be now plan on celebrating the imminent arrival of a child with a babymoon, the latest pre-birth trend, becoming almost as popular as a hosting a baby shower.

Linda Bryceland, Director of Midwifery, Quality and Safety at Private Midwives, said: “We’ve seen a definite rise in interest surrounding the birthing choices of A-list and Hollywood celebrities, and with many of the services they utilise becoming more readily accessible and affordable, we’re seeing expectant mothers being presented with more and more options. It’s now even easier to tailor birthing care and plan a journey that suits mothers-to-be.

“As well as a rise in awareness, there is also an increase in professional career-driven women who in the current economic climate do not want to take time off work for antenatal appointments – their partners also frequently struggle to get time off to attend antenatal appointments.”

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